How to create an email marketing campaign
Email marketing is the most proficient way to connect with your audience. Because of flexibility in content, it is affordable and a widely used channel between consumers and professionals.
Why Email marketing is the best Channel?
Many of the reasons why email is chosen by businesses, marketers, and enterprises. But here I will describe some of the advantages of email marketing campaigns.
Email marketing is the most content-flexible channel as compared to any other channel like WhatsApp, SMS, or web push. Email marketing campaign support HTML. So you can deliver well-designed and formatted email templates to your customers.
You can execute your email marketing at a low cost as compared to other channels. And the price difference is more than 70%-80%. If one WhatsApp or SMS campaign charges $1000 as compared email campaign charges only $300 or less than $300. so, it is less spent on higher return channels.
As we all know email is a widely used channel of communication. More than 6B+ email accounts are available on the internet. Either consumers or professionals. So, it's a mostly used channel for any conversation.
Email marketing software that you use for marketing purposes gives you analytics about how your email campaign performs. Analytics provide data about open, clicks, un-subscribe, which link you click, and bounce and un-usual email addresses.
Getting advantage of email marketing I am sure you are going with the most preferable and affordable marketing channel. That gives your business growth with 46 times more on spend.
How to Create an email campaign
Here, I will demonstrate details about the campaign creation process for new email marketers. They need to know this process and also apply it to their existing marketing software.
Here I will share a demo of mailatmars marketing software. You can create a new account from mailatmars.com to access email campaign tools for free.
- Create an account on genuine email marketing software like (MailChimp, brevo, and mailatmars )
- Add a valid sender profile for sending emails (it has been a domain like mailatmars.com,mailchimp.com)
- upload email list on email marketing software.
- Design email template in a text editor, HTML editor, or pre-built software editor.
- Scheduled email campaign with subject line and preview text.
- Review campaign analytics
Account Creation
Your business needed a genuine email marketing software account. I recommend not using any type of hosted service like you can set up a bulk mail server. There is a chance that your TCP port is closed off your servers or it will be suspended when any issue is reported on cloud providers. So, keep in mind that using email marketing software is cheap and also gives you better flexibility as compared own hosted.
List out some email software
- mailatmars
- mailchimp
- brevo
- campaign monitor
- constant contact
- mailerlite
Add sender domain name ( in mailatmars )
- Go to setting menu and click sender on top right side corner.
- Click on add domain button.
- enter domain name without http:// or https:// protocols.
- Add displayed DNS record on your DNS manager or domain manager service.
Upload Email list on email software.
Email marketing software supports various sources of contact upload like API, CSV files, Copy-paste, and integration. Using a CSV file you can upload an email list in bulk and also help to map your contact according to the email list table schemas.
Mailatmars has an easy-to-use email list uploader that also supports an easy mapping data system. that gives the ability to upload your contact list field with the right column.
- Go to lists > contact lists.
- Click on New Lists.
- Enter your unique list name without special characters and click on Create list.
- Open your list and click on the Add Contact button at the top of the list.
- Select the type of list upload method.
- CSV file: you can upload your CSV contact list directly on mailatmars contact manager with an existing column in your CSV and also map data into a list.
- Copy and Paste: you can add a contact to the list and add every contact in a new line also table columns are separated by commas (, ). and you can map column-wise.
- Click to continue and mapped data or change column of your data
- Select your tag or group of contacts.
- Click to add in the list button.
Your upload action is being scheduled on your adding time. It will be completed in 10 mins.
Make sure to choose a valid field and table schema of the software because it will be helpfull for email personalization and segmentation.
Design Email template
An elegant and interactive email design gives more conversion. So make sure, to follow the essential steps of design. Email design is not a normal HTML design. You need to take care of essential steps.
To solve the irritative process of email design mailatmars offer a pre-built email template builder. That provides a drag-and-drop interface for email design. You can easily build, edit, and update email templates.
Email Types & Use Cases
- Text Email: For professional or transactional you can use text emails
- HTML email: You can use it for promotional email, Newsletters, and offer notifications you can use an HTML email template
A step-by-step guide to template creation
- Go to Templates on the left side menu.
- Click on the Create template button.
- Three types of creation of template layout > Start from scratch (for designing email template in mailatmars editor from scratch)
- Code your own > code your own (for upload row HTML and create direct email template)
- Code your own > Rich text editor (open an in-built text editor and create a text email template)
- Template gallery > Choose a template (for selecting a pre-built email template that is edited and used in the campaign)
- Create - Design - Upload and save your email template.
Scheduled Email Campaign
After completion of all the above necessary steps, you can able to launch a successfull email campaign. Here, we will explain an example of mailatmars.
Types of campaign
- Campaign : You can send all emails in one attempt if you have 10k email contacts then the system sends 10k emails at a scheduled time. Also, you can able to split the list and send emails in a batch list if you have 10k emails in the list and select a 10-hour time interval then the system sends emails 1k per hour ( for higher inbox deliverability)
- Drip campaign: The drip campaign gives the ability to set a series of email campaigns on the same list example. After you can schedule the first email you can also set the email after 1 day, after the second email sends you can also set the email for after 2 days. You can set all email series at a scheduled time no need to set a camapign every day.
- A/B testing: you can better email campaign based on their open-and-click performance and schedule the final resulting email campaign for the rest of the whole list ( Email marketing AB testing Successful guide )
Step-By-Step guide to email campaign Creation
- Go to campaign > campaigns on the left side menu
- and click on the Create campaign button
- Select email camapign type either ( normal, drip, or A/B testing )
- Fill out the details of the campaign in four steps.
- Add a valid sending and reply email profile. For sending the profile need to select the verified domain name.
- Select the contact list and also apply the filter if you send only for particular segments
- Add subject and preview line (mailatmars support Emoji and subject line personalization featuer)
- Select the email template that you build on mailatmars.
- Click on the sheduled button on top of the screen.
- Select the date time and hour if you select batch campaign.
- Click on the schedule now button.
What is a batch campaign?
if you have large contacts in your campaign list recommend batch campaign is the best suitable sending system for your campaign. Partition of your list and send every partition on an hourly basis.
Example: contact list size is 20000 contacts and you select 10 hours of completion then mailatmars send 2000 emails every batch for 10 hour
How it will be helpful?
It will be helpful to protect your domain reputation and also give better results as compared to full sending at a time.